Database Management and Marketing List Sourcing

Database Management is at the centre of any marketing activity. Data may be accumulated by the organisation over the years. This may be split broadly between customers and prospects. You may be launching a new campaign with a completely new data in which case you may be looking for reliable marketing lists. No matter what the requirement we have been managing databases of our customers for years. We manage databases as small as 1000 records to our largest database for customer who has over 1.2 million records in their growing database.

You are guaranteed to benefit from our various data services.

Marketing List Supply

Marketing Lists are key to a speculative marketing campaign. You would not want to get this wrong as that can hit quite hard on your returns from the investment. There are scores of companies out there all claiming to be data owners who have the best data. Fact is that it is not easy to get good quality data. There are very few data owners in the country although you will come across many who claim they own data. We don’t lay such claims. We own small quantities of data but we are resellers of data and work with the genuine tried and tested data owners. We have been there and done it all time and again to know where the best lists are for consumer data and where the best business data is. We get the benefit of buying in bulk besides getting advantage of reseller discounts. These cost benefits are passed onto our customers. In effect if you spent hours in identifying genuine data owners and placed an order with them we guarantee to beat that price.

Data Cleansing

Data Cleansing is big component of your effective data strategy. It is not unheard of companies to not clean their data file for months together. As a result any marketing campaign conducted with this old data file can give incorrect ROI’s. It is quite normal for 10% data to become unuseable if it hasn’t been cleansed for a year. So if take this as basis and understand the savings you can make by cleansing it.

Lets take an example:

Total Database size 10,000 records
Assume Mail 3 times a year and each mailing costs 50p
Your annual mailing cost        @ 3X10000X0.5 £15000
Saving if cleansed before mailings 10% X 15000 £1500

 

You will indeed incur costs to cleanse but these  are going to be a fraction of the savings made. Clearly demonstrates the financial sense of cleansing databases.

It also has the intangible benefits. Imagine a dead member of a household in your database whose family keeps getting letter addressed to him or a person whose marital status or surname has changed. We will keep your database clean and up to date by running it against multiple system files to ensure right communication goes to right person.

Data Capture

If you have responses or forms that are hand written and need to be captured into a digital format or into a database, we have capability to  data capture using manual input as well as automated systems to help you with capturing all this data.

One of the most important aspect to be borne in mind when selecting a data capture company is to get quality work and accuracy. We have consistently delivered 99.7% accuracy in data capture jobs with over 100,000 records to be captured.

Since we know the significance and use of data we approach the data capture with a holistic view and use data appending systems to update the captured file with correct postcodes and addresses if those responding have made an error.